Are you generating content on a variety of topics and hoping one of them will eventually go viral? Do you often publish posts on social media using a mix of hashtags to get more organic website traffic?
These two tactics can give you tons of organic website traffic only if you hit the right spot. However, on the other hand, if you run a dedicated SEO campaign, you can gradually build up a proper audience.
A sudden surge of website traffic is often short-lived. On the contrary, proper SEO can offer better results.
Here are 6 interesting SEO strategies that will help you double your website traffic within no time.
So without further ado, let’s check these tactics out.
1- Page Speed
Research indicates that 40% of the users leave a website if it takes more than 3 seconds to load. Also, approximately 80% of the visitors don’t even think of visiting back to your site if it takes too much time to load. In one research, it was deduced the retail market loses $2.6 billion worth of sales annually.
All thanks to slow-loading websites.
Hence, it is very important that businesses should focus on improving the overall site experience for mobile and desktop likewise. You can measure your site page speed with tools like Gtmetrix so on.
Here are some ways how you can increase the page speed of your website.
- You can compress the images under 100KB to use on your site page
- You can enable browser caching which will reduce server response time to 200ms
- You can remove all unnecessary scripts that your page may observe to do better
2- Link Building
The method of adding links to your website or getting your website listed on other people’s websites is called link building. It is a great option for those who are seeking to gain added traffic to websites.
If you have just started with SEO or already doing it, here are a few tricks to help you add links.
- You can start by applying links to the descriptive texts in your published content.
- Make sure the data you’re using as a source is very relevant and very recent.
- Make sure that the site you’re linking your content is coming from a credible source.
- You can always use the “rel=nofollow” attribute to add external links to your sites.
- Use internal linking to leverage your own content on different pages on your website.
3- Bounce Rate
In the simplest terms, the bounce rate is the number of readers who left your website pages without reading or going deeper into your website to learn more. A less bounce rate means a strong website.
Research indicates that every day, an e-commerce website dies just because of the bounce rate.
By reducing the bounce rate on your website, you’re saving it from spiraling down the failure cycle.
Do you want to cut down on your site bounce rate as well? Here’s how you can do it:
- Start by embedding videos, utilize strong infographics, add images and other visual elements.
- Take a look at your site metrics every day to identify reasons why visitors are leaving your site.
- Add exit-intent popups that show up to readers when they are just about to leave the page.
- Add CTA buttons so users can feel intrigued and click on different links to navigate to pages.
If you want to check the bounce rate of your website, you can check it through Alexa.
4- Remove Codes
There are several websites that focus on polishing up their brand by working on their page design. However, what they forget is that they forget to remove all the unnecessary codes from their websites. These codes can have a detrimental effect on site speed, page ranking, and website user experiences.
Check your website and eliminate all the unnecessary codes from the website.
- Remove any redundant codes or reduce the Line-of-Codes (LOC) which makes the site faster.
- Minimize the CSS by removing all the unnecessary CSS codes from your website permanently.
5- Featured Snippet
Do you know that 26% of the clicks coming to your website is because your website is somewhere appearing on the Google featured snippet? Even if it isn’t, the one underneath gets 19.6% of clicks.
Hence, we advise every content you publish on the website is aimed to appear on featured snippets.
Here are some strategies on how you can make sure your website appears on the featured snippet.
- Include bullets or numbered lists within your blogs
- Identify the questions which your audience can ask
- Create content that answers those questions for the best
- Try to answer queries in 40 to 50 words to have a chance
Research conducted by Ahrefs on 2 million websites revealed that featured snippets commonly appear from the first 5 URLs ranking on the Google Search Engine Results Page.
6- Quality Content
Last but definitely not the least, focus on publishing high-quality content on your website which addresses user intent. User intent is basically the intent any user has behind any search.
If your content doesn’t match with the user intent, Google will automatically rank your website content down. It’s just that your website isn’t delivering what the users are searching for on the Internet.
You are only adding to the bad experience.
Here’s how you can create quality content and at the same time, win the user’s intent.
- Work on your content marketing strategy based on the audience.
- Cover topics that will more likely bring the user to your website page.
- Don’t send them to irrelevant pages when they aren’t searching for them.
- Do some research and identify the search intent of your audience.
- Your content quality should be up to the mark to satisfy the user’s intent.
Content is the key player in everything. Without good content, you cannot rank anything for long-term.
So there you go, here are all the interesting techniques which can help you gain website traffic in 2020. Did you find this article informative? Are we missing out on something? Do let us know below.