Have you implemented every strategy your mind could come up with to rank your website on Google? Are the results still not there and you’re still under immense pressure why you can’t see your website appear on Google Search? It’s okay, take a deep breath and relax your mind, we’ve all been there.
There could be several reasons why your website is failing to appear on Google. But, here’s the good news; all of these issues can easily be fixed. When we talk about Google, micromanagement is game.
Before We Initiate…
It is important that you should understand when a user types something in Google Search, it’s because they are looking for a solution to their problem; they are not searching up your entire website.
What they are seeking is basically a specific page that provides the solution on your website.
If Google doesn’t recognize your website page as worthy enough to be ranked on Google Search result, it’s basically because your website is failing to provide an appropriate solution for the query.
If you want to show up Google, there are three things you need to consider:
- You need to make sure Google addresses the existence of your website.
- You need to make sure you have a page specifically designed for the relevant keyword.
- You need to make sure you have demonstrated that your site page is worthy of ranking.
When you are able to achieve these three things, you will automatically see your page rank on Google.
Sounds simple, doesn’t it? Some of the problems that I am about to discuss surround these 3 things.
Let’s identify these problems and then I will provide appropriate solutions to you for these problems.
Has Your Website Recently Been Launched?
Has your website recently seen the light of day? If you have designed your website recently, there is a small chance that Google will recognize or index your website pages. If you’ve launched your website more recently, then probably Google hasn’t even found out that it exists.
If you want to check whether Google has indexed your website or not, write site:yourwebsitename.com and search it up in the Google Search option.
Even if Google shows you a single result, it indicates that Google has recognized you as a website.
Sometimes, Google does recognize your website, but when it comes to a page, it can unintentionally skip. If you’re afraid that Google has failed to recognize your website, then simply search up
As you can see I searched a specific page on Digital Phablet and it appears which shows the page exists in the eyes of Google. In case, if I had failed to see this result, it was because of bad sitemap.
If you perform the following practice for your website and you are still unable to see any result, then it is important that you create a sitemap and submit it via the Google Search Console.
Here’s how to access it,
Search Console > Sitemaps > Enter sitemap URL > Submit
By creating a sitemap for your website on Google, you can provide proper navigation to help Google understand where to find your site, which of the pages on your site are important and which are not.
Are You Blocking Search Engines from Indexing Your Page?
Google is like one of the good kids in class, if you tell the kid not to do something, then it won’t.
Usually, Google blocks a search engine from indexing your page because there’s a no index code. This code is basically present in the form of an HTML format with a meta tag, “no index” like this:
<meta name=”robots” content=”noindex”/>
Though you may not remember putting such a code in any of the HTML syntaxes of your site pages, sometimes when you fail to check the right boxes in WordPress, the “no index” is automatically added.
Pages with the following meta tag won’t ever be indexed even when you create a solid sitemap.
The best example I can quote is of WordPress,
If this box is checked at the backend of your WordPress website, your site will fail to get indexed.
It’s a common practice which many WordPress developers implement during the development process. They usually follow this practice to make sure the website doesn’t get indexed on Google during the testing/development phase. If you’re not sure whether a page is indexed or not,
Check for this particular error. It will tell you about any “noindex” page in the Coverage.
In case, if Google hasn’t indexed your website yet, and the crawlers haven’t crawled your website, you can always enter your site in the Ahrefs Site Audit tool which identifies all possible SEO issues.
Issues such as “noindex” will separately get highlighted. Simply remove the “noindex” tags from them.
Does Your Website Have Enough High-Quality Backlinks?
Even if you can’t find any possible reason why Google can fail to index your website, you still need to make sure your website page has everything that makes it well-deserving to rank up on Google.
Research indicates that high-quality backlinks play major role in ensuring that your site is rankable. It’s just how Google’s algorithm is designed. If there is page ranking above you on Google, then there is a high chance, it’s because it has way more backlinks then the page you’re desperately trying to rank.
If you want to check the number of unique websites ranking back to your domain, you can once again use a tool like Ahrefs. Search up your page in the Site Explorer section or the free backlink checker.
Here you will find all the necessary backlinks which are pointing back to your searched domain page.
You can even make use of the Keyword Explorer tool in the AHrefs to identify how many unique domains are referring back to a particular website page. Just search up your desired keyword and skim through the domain columns to check how many unique domains are linking back to the sites.
Just consider building more backlinks if your site is falling short on them and you will rank in no time.
Is Your Website Lacking Authority?
There is a misconception that has been confusing many website owners for almost a decade.
Does domain authority and page authority play an important role in your website’s success? And my answer to this query is, if your website is dependent on organic traffic for business, it is important.
Let’s take a simple keyword such as, “designer purses,”
Can you see which of these websites rank high? It’s the ones that have a good DR (Domain Rating).
The average mean DR for this specific keyword is somewhere between 70-80 which considerably high DR for a normal website. A site covering content on this keyword with a low DR will struggle to rank.
So, if you want to increase your search engine visibility and rank on Google, you need to work on DR.
Speaking of increasing your site DR, there are several ways how you can increase your website DR. Some of the common practices in the world of SEO involves:
- 1) Listing your website in different online directories, marketplaces & review websites.
- 2) Performing an adequate amount of on-page/off-page search engine optimization.
- 3) Building backlinks and constantly publishing your website on social media platforms.
- 4) Guest blogging, Email marketing, targeting long-phrase keywords, Google advertising.
There are several methods through which you can increase the overall domain rating of your website. A good domain rating will eventually contribute to increasing your chance of ranking your site on top.
So there you go, here are four important areas I believe every site owner should pay attention to. If your website isn’t showing up on Google, there’s a chance you’re missing out on something we’ve discussed. If you can find that loophole and fix it in due time, you can eventually see your site rank.
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