Demi JenkinsIn this highly fierce online business world, your ecommerce business needs to stay on top of the cutting-edge web design trends and update your website accordingly to make your brand stand out. Though it is easier said than done to create a stellar website that drives conversions, adding some unique features and offering a great UX will grab the attention of high-qualified leads, increase website traffic and generate more revenue.
If you are striving hard to create an intuitive web design that makes the purchase process hassle-free for your prospects, then you should create a workable design strategy for your ecommerce brand. If your ecommerce website has some functionality issues and unimpressive UI design, chances are your prospects will leave your website and find their desired products on your competitors’ stores.
Keep in mind that the design and functionality of your ecommerce web design has a direct impact on your sales. Your ecommerce website should guide users at each stage in a buyer’s journey so that they can easily make a well-informed purchase decision.
If you are thinking of revamping your ecommerce website to improve your marketing and sales, here are some useful strategies to create an engaging, visually appealing and functional ecommerce website design that gives your online store a competitive edge.
Feature Your Best-Selling Products
To increase your chances of getting more leads and sales, don’t hesitate to feature the selection of your best-selling products on the home page of your online store. It will help your visitors know what you have in store for them. This section is the most-viewed section of the online stores that gains the attention of many visitors. By putting the best-selling or popular products on your website, you can help your prospects to easily find what they are actually looking for, instead of making an effort to navigate the site and search for something.
Pay Attention to Product Photography
To create an impressive ecommerce website design, showing high-quality images of your products is a great strategy to highlight the quality and unique features of your products. But sadly, many ecommerce marketers underestimate the significance of good photography and use not-so-professional images of products. It will hurt your brand image and the quality of the products you offer. This is why brands give much importance to high-resolution and quality images.
The beauty brand Max Factor beautifully shows the pictures of their products that differentiate their products from other brands and bring them to life.
Design Consistency is the Key
To maintain the visual consistency of your online store, it is important to carefully consider the colors, fonts, navigation style, image quality and overall aesthetics of your website. As the overall look and feel of your website design can make or break your overall experience of your customers. A messy layout with mismatched fonts, low-quality images, and sharp colors will create a negative image and make visitors leave your store immediately. So, keep design consistency in mind while creating your online store and make sure to keep every design element consistent – from colors to fonts, navigation to the product images, and CTA button size.
Intuitive Site Navigation
Navigation serves as a road map that is used to provide directions to all the different areas of your website while helping customers find their products quickly. The navigation structure should be clear and consistent across the site so that visitors can move from one page to another and find their desired product. Remember, difficult, poorly-structured website navigation will tempt your visitors to abandon your store immediately without taking the purchase action. Keeping the site navigation simple and organizing your products efficiently will help you provide an awesome shopping experience to your customers.
Hassle-Free Checkout Process
It is one of the most important elements of your ecommerce website that can make your brand a huge success. In order to create a great checkout experience, make sure to add easy form fields, progress indicators, cart summary, multiple payment options, and a guest checkout option. Usability is key when it comes to optimizing the checkout process. An easy and secure checkout process has the potential to persuade your customers to visit your website again for more purchases.
Clear CTAs
When it comes to designing CTAs for your online store, make sure to use the persuasive copy that tells the users what action should be taken to buy the product. Make sure to place CTA buttons throughout a website, so that they encourage visitors to take action like sign up for your newsletter or make a purchase. Using bold color, impressive copy, and large button size will surely look eye-catching and make it difficult for people to ignore these buttons.
Product Filters
Adding product filters is a great strategy to implement to your ecommerce website design and offer a better UX. Brands need to create product filters by keeping their unique purchasing needs and preferences in mind. As the product filtering process is the main part of the product browsing experience, allow your users to apply filters and search their desired product that is perfectly aligned to their intent. Many ecommerce brands such as Wayfair, Amazon, Sears, and Nordstrom are offering great product filtering experience to their users that make it easier to choose their desired product in no time.
Final Thoughts
A great ecommerce website design can help you create a better customer experience and drive more conversions and sales to your online store. If you want to improve your ecommerce web design, follow the above-cited strategies, and set your online store up for huge success. Hiring a web design company in Dubai that offers high-quality ecommerce web design solutions is a worthwhile decision to create a user-friendly and engaging ecommerce website that will bring in more sales.
Sarah Carter
