Demi JenkinsI’ve recently bought a stand for my mobile, which enables it to keep the mobile still when I watch Netflix. In the ad, it felt great, but in reality, it was an awful experience. Watching Netflix on my projector is different from watching it on my mobile phone.
That’s because Netflix is designed to be watched on a big screen. Just like a cinematic action movie.
Similarly, what people once thought can only be done on a desktop or laptop is now being done on a mobile phone. More than 60% of customers prefer to buy things from their smartphones.
This means that for a brand to succeed, you must create an amazing mobile experience. The UX/UI must be developed in a way that feels good to the visitor.
Have you ever noticed the difference between the Amazon website and Amazon App? If not, the primary difference is simplicity. In an app, you won’t find a complicated interface or a difficult search bar. You’ll have a few products listed with a search bar to browse categories and find the desired outcome.
If Amazon can do it, so can you.
Here are some of the easiest ways in which you can make things easy for mobile users to engage and buy products from your mobile app.
- Graphic Design is a top priority
Do you realize that it is a war zone out there? Millions of apps competing against each other to gain the attention of users.
The consumers of today are smart. They exactly know what they want. Especially people with iPhone and Android phones know a lot about purchasing things online.
For some, smartphones are merely a piece of jewelry with a gorgeous display and smooth edges; they give all the reasons to be perfect and nothing less than ideal.
If it’s not gorgeous, people won’t care how much tech-friendly it is.
If the mobile app is not giving a beautiful experience, users will quickly drive away and look for alternatives.
There is a short attention span for most people, which makes it difficult to hold customers’ attention for long. App optimization is something you should work from day one.
You can do this by taking help from professional designers. They will help you to create a consistent and engaging overall feel.
The text elements in your app design can make or break your app’s reputation. Ensure that everything is clear, comprehensive, and in an easy to understand format.
If you’re willing to use shadows, borders, or even rounded edges, it is better that you do A/B testing so that you will know the actual likability of designing such designs.
- Don’t Take anything from Desktop apps
As I’ve shared previously, when you start designing for a mobile app, the only thing that you need to focus on is mobile app design.
There is no keyboard, no mouse, or a table. Just a thumb with an annoying internet connection to check everything.
You don’t have menus, keyboard shortcuts, or navigation to play with. What people want is a simplified app that can help them buy what they want.
And please avoid app emulators. If there is someone in your team who is using app emulators, ask them to stop. Use a mobile phone to feel the user experience on a mobile phone.
- Instant Display of Value
Whether you are a New York Mobile App Development Company or a web design agency from Toronto, your goal is to display the user your core value as fast as you can.
Regardless of how much patience your users have in their personal lives when it comes to buying things online, people love impulsive buying and anything that can help them seamlessly buy products.
When you are done with the design, the next challenge is to convey a strong message to your users.
What was previously just a matter of displaying the value of the product, now, users want to see and feel it before they buy the product.
Instead of flat design, go for creating fun experiences for your users. Use social proof to bridge the gap between the brand and the user.
Eliminate everything that is creating a delay between your brand and the user.
- Focus on creating short interactions
Mobile users expect things to happen fast.
Ensure that the designed app is unbelievably fast. The biggest downfall of the app occurs with slow loading time.
Keep your sentences short and remove every redundant word from the mobile copy.
Pop-ups are as annoying in mobile apps as they are in desktop apps.
Remove the cluttered UI, go for a cleaner UI with straightforward typography.
Don’t use confusing action buttons—button without a clear purpose of sense of direction.
- Get Strict on user policy
With the launch of GDPR and CCPA, it is difficult to take much personal information from the user without telling them how the information will be used.
Smartphones are personal to every individual, which means that every user will not be comfortable sharing personal details about them.
Just take as little as you need to close the sale.
And in doing so, make it clear for the user on how their data will be used online.
Sure, asking for permission is not a bad thing, but before requesting, think is it vital to take that much information in the first place?
And if you plan to take personal information, ensure that you win the trust of the customer before you ask for anything.
Vigorously follow the GDPR guidelines.
And always remember that with high permission comes great responsibility.
In a Nutshell
When designing a mobile app, ensure that you focus on the design, clarity of the font, and the small meaning interactions that can hold the attention of users.
Mobile apps are more popular because customers trust these apps, and even if the first experience is not right, there is always a way to get a customer back and turn the awful experience into a fascinating one.
Sarah Carter
