When it comes to deciding what name fits best for your eCommerce store, it may sound like a simple task. Although, when you sit down to brainstorm and come up with one, it doesn’t actually look easy. At times, it can take many days to just come up with the right name that complements your business.
It’s generally because entrepreneurs set their bar of expectation high & they want to survive and thrive in the ever-growing e-commerce landscape. Henceforth, they search for an eCommerce store name that readily grasps the attention of their target audiences, instantly recognizes them and stays within the memory of the audiences. So they want a perfect business name and coming up with one takes a major chunk of their time. It’s exactly why we felt compelled to create this crafty post.
We understand that as an entrepreneur, your time is very precious. In this post, we are going to help you understand how one should choose the perfect name for their e-commerce business.
So without further ado, let’s begin.
How to Choose the Perfect E-Commerce Business Name?
If you’re on the path of researching the right e-commerce business name, there are a few considerations that are necessary to keep in mind. First of all, you need to understand that there’s no particular science or a certain formula that you need to follow in order to pick out the right name.
In fact, choosing an e-commerce business name is a creative process.
However, when you’re on the drawing board, there are a few things that require consideration. If you don’t pay attention to these points, you eventually find yourself choosing a bad name for the company.
Let’s take a look at these few considerations.
Business Names Should be Kept Simple & Straightforward
Do you know that it takes up to seven impressions for a person to remember your brand name? After a person encounters your brand name seven times, only then there is a chance they remember your business name. It sounds like a bit of an investment…
If you want your business name to be a memorable one, then you need to make sure that it’s an easy one. The easier it is, the greater is the chance that your target audience will remember the name.
Running seven facebook ads and running seven Instagram posts simultaneously.
When you choose a name that’s fairly difficult or complex, the chances for the name to be remembered by the audience greatly diminishes. As a result, you don’t get as many impressions on your business as you expect. Hence, entrepreneurs keep the name simple so it gets remembered.
Choose a Name that is EverGreen and Future Proof
When it comes to creating online stores, you start with setting a milestone.
Some of these milestones are very simple such as launching the store, nailing your first sale, making your first $1000 and as your business keeps growing, your milestone starts stretching forward.
In just a couple of months, your new milestones can be set to earning $5000 every month.
Just like your milestones, there will come a time when your store will be selling a lot of products and getting a whole lot more exposure in the digital world. In fact, one day there can be over a million people easily watching your store on various social media platforms, and therefore, you need to come up with a name that complements it. You need to decide a name that you can grow into.
For example, let’s assume that you’re planning to sell kayaks on your online store and it mostly focuses on things related to gears associated with boating enthusiasts. But what if in the future you plan on expanding your business and introducing other products such as backpacks, fishing lines, killing knives, handguns and what not. If your store will have a name like “premiumkayaks.com” will you be able to sell other products easily? Instead, choose something like “adventuregearclub.com” so you can expand your business later as per the future requirements and add other different products.
Choose a Business Name That’s Available
When it comes to choosing a name for your online business, it is important that you understand the name which you’re selecting is available on the Internet. To check the availability of your business name, all you’ve to do is visit a domain name website and type in your respective domain. It will show you whether the domain which you’ve decided to pick for business is available on the Internet or not.
Also, ensure that you go for a .com domain initially and in case, you are left with no other option, then you should resort for something else, more regional. But ensure you prioritize the .com comes first.
If you’re planning to create your own store on platforms such as Shopify, then it already has its own tool which allows you to search for domain names and check what they cost to install them to store.
It’s best advised to check your business name on the U.S. Patent Searcher which is also a valuable resource to check whether your business name is already been taken by another company or not.
Does Your E-Commerce Name Hold Any Meaning?
If you have worked your brain to churn up some creativity, it is now time to study and ensure that whether or not, you’re trying to convey the right meaning using your business name.
It’s not necessary that the name of your next e-commerce store should have a deep connection with the products that you’re selling. Instead, a name that simply relates and connects your niche with the audience is good enough and holds considerable meaning. Anything that evokes the emotion of the audience, is something that is stable enough to help shoppers easily remember your business name.
Just that when you are trying to find a name for your eCommerce store, just ensure that it is not too generic. Something more specific & relating to your niche is a good option. Haven’t come up with a name yet, time to take a dive down the rabbit hole and find a business name that’s worth your while and gives your business an in-depth meaning.
And here’s where we draw the line for today’s article. Did you find it interesting? Leave a comment.